Simple.
What
simple
is.
  • a message with a clear goal
  • in words people everywhere understand without a dictionary
  • supported by learning tools like pictures or demonstrations or stories
video explanation
Why
simple
works.
  • more people understand what you and your products do
  • they understand how they can benefit from using them
  • it is backed by neuroscience
Who
benefits.
  • companies that want their products to get more coverage and generate more interest
  • executives and managers who want to inform, convince, motivate and inspire
  • multinational companies that use English as their corporate language but have some employees who speak English better than others
Simple works. Simple is better. Simple works better.
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